Utah's Female and Minority Small Business Owners
JP Morgan Chase & Co.
A report based on qualitative and quantitative research to promote equitable markets.
The Sorenson Impact Center was contracted by JP Morgan Chase & Co to explore the market of women and minority run businesses in the state of Utah.
Using quantitative data analyses, qualitative interviews, and focus groups, the report contains an overview of the underrepresentation of females and minorities in Utah business ownerships.
We concluded the report with a series of recommendations which aim to move Utah business ownership toward a more equitable state with greater representation of women and minorities.
Look at the best company, the best management team regardless of who is in the seat.”